04 / KAYA DIGITAL

Ideas for brands ready to grow smarter.

Practical, current perspectives on websites, SEO, email marketing, content and digital growth.

KAYA JOURNAL

Never content for content’s sake.

This is where I share ideas you can genuinely use — from search behaviour and conversion to flows, content planning and brand decisions. Clearly written, well-founded and always connected to practice.

A new article appears every week, based on current developments, relevant search questions and opportunities for founders and marketing teams.

SEO research, analytics and content planning

SEO & ECOMMERCE · 10 min

Ecommerce category page SEO: 9 checks that help shoppers find and choose

A strong category page helps search engines understand your range and shoppers compare it. Review structure, filters, content and product presentation as one experience.

Read articleSEO & WEBSITES · 11 min

Website migration SEO: 10 checks to protect your visibility

A new design or platform should not lose search traffic through preventable mistakes. Align URLs, redirects, indexing and measurement before launch.

Read articleWEBSITES & ECOMMERCE · 10 min

Ecommerce accessibility: 9 checks for a customer journey without barriers

An accessible store helps more people search, choose and pay independently. Review the complete journey — not only colour contrast and alt text.

Read articleANALYTICS & ECOMMERCE · 10 min

Can you trust your GA4 data? 8 ecommerce checks before you optimise

A polished dashboard can still lead to the wrong conclusions. Check events, revenue, attribution, consent and data quality first.

Read articleSEO & INTERNATIONAL ECOMMERCE · 10 min

Multilingual ecommerce SEO: 9 checks before you launch internationally

A translated store is not automatically a local store. Check technology, search intent, product data and the customer journey before entering a new market.

Read articleEMAIL MARKETING & ECOMMERCE · 10 min

Email marketing audit for ecommerce: 9 checks that reveal growth opportunities

Find where revenue, reach and trust are leaking — from your sending domain and segments to flows, content and measurement.

Read articleSEO & WEBSITES · 9 min

New website not showing in Google? Check these 7 things

Your website is live, but Google appears unable to see it. Use this practical check to find the cause and take the right next step.

Read articleEMAIL MARKETING · 8 min

5 email flows every growing brand needs

Build a customer journey that keeps working when you are away from your screen.

Read articleDATA & GROWTH · 7 min

Which marketing metrics actually matter?

Move from crowded dashboards to a focused set of numbers that improve decisions.

Read articleSEO & CONTENT · 7 min

Writing for Google and AI: what changes?

Why clear expertise, structure and evidence are becoming more important — not less.

Read articleSEO · 6 min

SEO without shortcuts: building visibility that lasts

Why sustainable SEO starts with search intent, technical clarity and genuinely useful content.

Read articleWEB DESIGN · 7 min

A beautiful website is not enough: design for conversion

Five choices that turn a digital shop window into a persuasive brand experience.

Read articleCONTENT · 5 min

From random posts to a content strategy that works

Turn expertise into a recognisable system that builds visibility and trust.

Read article

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