SEO & email marketing
At Toys & Garden I work on international SEO, content and email marketing. I build campaigns and flows, analyse performance and translate data into growth across multiple markets.

03 / KAYA DIGITAL
KAYA digital is the independent studio of Selinay Kaya: all-round marketer, maker and strategic thinking partner.

ABOUT SELINAY
I am Selinay Kaya, founder of KAYA digital. My work moves between strategy and execution: SEO and data, email flows and campaigns, websites and content, as well as brochures, flyers, logos and visual communication.
That range is not a collection of disconnected services. It helps me see the whole brand and understand how a search result, landing page, email and physical brochure shape one experience together.
My style is involved and direct. I ask questions, listen closely, create structure and then start doing. Creative enough to make something distinctive; analytical enough to know why we are making it.
View my LinkedIn ↗EXPERIENCE
E-commerce taught me to test quickly and focus on results. Healthcare taught me to make complexity human and clear. My degree provided the commercial and international foundation connecting those worlds.
At Toys & Garden I work on international SEO, content and email marketing. I build campaigns and flows, analyse performance and translate data into growth across multiple markets.
A broad role at the intersection of organisation, marketing and communication: from websites and content to brochures, flyers and making complex services easy to understand.
Market and trend research, including sustainability, consumer behaviour and opportunities for a stronger brand strategy.
A degree with a marketing focus, combining commercial thinking, strategy, communication and analysis in one approach.


FAQ
Clear expectations create better work. These are the questions that usually come first.
Ambitious founders, e-commerce brands and organisations that want to communicate more professionally and grow through websites, SEO, email and content.
Yes. We can begin with a website, SEO scan, email flow, brochure or content strategy and expand from the same clear foundation when needed.
You always work directly with me. For specialist work I can involve the right people without adding unnecessary layers.
Yes. KAYA can provide ongoing optimisation, articles, SEO, link building, email campaigns, flows and new content.
With a short introduction in which I mainly listen. You then receive a clear scope, timeline and investment before we start.
READY TO MOVE?
Tell me where you want to go. Together, we’ll define what your brand needs next.
Start a conversation↗